Even with all that’s available to us, leaders still have issues with properly communicating with their constituents.
Part of the problem is that they don’t realize the importance of good communications, mostly because they have never been trained at it. The need for effective communication has never been driven home to them.
Another issue is that they don’t know how to communicate efficiently. They know very well how to use the available communications resources (the equipment, programs and aps), but they don’t have the skills, the training or the gift of communicating. Some of the best speakers in the world don’t communicate well from off the stage or platform.
A speaker, leader or pastor who is not skilled in communicating needs help from someone who knows how to do it well. That might be a secretary, an administrator or a member of the organization or church who is willing to take the time needed to do a good job.
Often leaders consider that they have done a good job of communicating if they talk among themselves about a subject. They might not realize that their communications have not gone past the group and made it to the constituents.
Communicators must know their target audience. They must answer the question of who needs to hear their ideas, goals and action plans. Do they need to communicate with a committee or with the entire organization? If it is with the entire organization, how is that to be accomplished? In many cases it is better to include more people than necessary than it is to leave somebody out.
That leads us to methodology. There are many avenues of communication available today. Due to the potential for misunderstanding, the telephone (land-line or cell phone) might not be the best choice. Announcements from the pulpit are likely to be forgotten by a large number of people. Something in writing is probably the best way to communicate. Expenses might prohibit direct mail, but it should be carefully considered. Email is certainly a good way to reach a lot of people, but not everybody. Not everybody has Email. Social media, such as FaceBook and Twitter, can be considered in certain circumstance, but since not everybody has a computer, and since what goes on social media goes to the whole world, its use should be restricted.
The right use of words is very important in communication. Words have meaning. Sometimes we think we are communicating when we use phrases and words that are common to a particular region. People who are not from that region might not understand them. They might even be offensive in some cases. Often we think we are communicating because our words mean something to us but we might be failing to communicate if those words don’t mean the same thing to the recipient.
Use proper grammar when communicating. Failure to do so might lead to being misunderstood or to appearing ignorant. It might sound polite and selfless to say, “He gave the book to her and I,” but it would be wrong. You should say, “He gave the book to her and me.” It’s not hard to figure out; just drop the other person and say the sentence. You certainly would recognize the problem with saying, “He gave the book to I.” You would say, “He gave the book to me.” No matter how many other people the book was given to, if it was given to me, too, the sentence should end with “me,” not “I.”
There are rules about subjects and predicates, too. Subjects and predicates must agree with each other in Voice, Mood, Tense, Person and Number. That’s easy to remember. The words begin with every other letter of the words “vomit pan.” (My ninth grade teacher taught me that and I have never forgotten it.)
The object of a preposition can never be the subject of a sentence. “The result of the studies are now in” is wrong. The subject of the sentence is “result,” which is singular; therefore the sentence requires a singular verb. It should be: “The result of the studies is now in.” That might sound awkward, but it is nonetheless correct. This type of disagreement between subject and verb is among the most common.
At the end of the post I will list some of the other common grammatical errors people make.
Good leaders make every effort to communicate well. The smooth operation of the church or organization depends on it. When, “What we have here is the failure to communicate” becomes the watchword, trouble always looms on the horizon.







