
Church growth means more than just increasing numbers, it also means maturing the numbers (which represent people) that you already have.
There are four main ways a church experiences growth:
1. Personal contact
2. Advertising
3. Serendipity
4. Constant Prayer
Personal ContactStatistics indicate that up to 90% of most churches’ visitors are invited to come by someone they know.
The trouble with this is the low percentage of attendees who are inviting friends and neighbors to come visit their church.
Growth by personal contact requires that the number of personal contacts made by members and regular attendees increase.
How can the number of personal contacts be increased?
a.
Discovery – Develop a way to discover potential attendees.
b.
Make contacts deliberate – There must be some method of assigning contacts to people that they will accept and follow up on.
c.
Accountability – Establish a method of recording those contacts.
d.
Follow-up – Several different regular methods of follow-up need to be put in place.
e.
Coordination – The effort for growth must be coordinated, perhaps through an existing organization (such as the Sunday School) or through a person, group or committee.
Advertising Saddleback Community Church, under the leadership of Rick Warren, made heavy use of advertising in its early years.
Advertising pays for itself in that when it results in a new attendee, that person is likely to make a contribution to the church, thus covering the per person cost of that advertisement.
To be effective, advertising must do three things:
1. Attract the attention of the viewer/hearer.
2. Hold the attention of the viewer/hearer long enough for him/her to know what it’s about.
3. Elicit a response from the viewer/hearer.
Advertising that is cluttered with too much information will be ignored.
There’s an old adage in advertising: White space (space where there are no words) sells.
That means that peoples’ eyes need to be immediately focused on the point of the advertising.
Advertising must be clear, stating the who, what, where and when of what the viewer/hearer needs to know and perhaps one or two significant draws (such as a concert and its performer).
An effective web site is one form of advertising that will be frequented by the more contemporary prospect.
Remember these things about web sites:
1. A web site should be easy to find, easy to read, and easy to navigate.
2. Fancy or tricky elements in a web site should be avoided at all costs. They might be artistic, but they will quickly drive people away.
3. Remember the white space sells adage and avoid a cluttered web site.
4. Burying information behind a series of links will discourage the reader from pursuing information online. Necessary links should be on the front page of the web site.
5. Really important information should be on the front page of the church’s web site.
6. Frequent side bar information on a web site should feature special events, which will frequently change.
7. Every document produced by the church should have the web site URL printed on it, as should all other advertising.
A well designed, attractive and highly visible sign at the church site can be an effective form of advertising, again remembering the white space sells rule.
SerendipitySome people will find your church by driving by or by some other “accidental” means.
There must be some mechanism in place to discover them, greet them, give them information about the church and help to find their way around in it.
Greeters should be in place to recognize visitors, encourage them with sincere smiles, and hand them pertinent information about the church, perhaps in the form of an introductory brochure.
An active reception area (vestibule) that gets their attention would be helpful.
The reception area might include:
1. A “Visitor Welcome Station,” where nametags could be handed to visitors.
2. A missions center showing a continuous DVD of recent mission trips
3. A continuous DVD showing various ministries of the church, such as the Youth Ministry, SAM, AWANA, Children’s Church, Sunday School, Christian growth opportunities, choir, etc.
4. Ushers prepared to actively help visitors find a place to sit comfortably.
Constant PrayerPrayer is listed last, but should be practiced first.
Prayer should not be focused on numbers, but on discovering God’s vision for the church and how it is to reach people with the gospel for Him, teach people about Him and grow people in Him.
In other words, prayer should be about discovering what God is doing and getting on board with Him to get it done.